Customer Service Value in Marketing Analytics

Name: Customer Service Value in Marketing Analytics
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Learn how to use customer service value in marketing analytics as well as customer churn from this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the concept of customer service control in customer lifetime value
Describe how to check the ROC curve and optimal curve in the customer churn prediction
Discuss the things marketers can focus on in customer sifting situations
List various nuances that can be used to predict customer churning behavior
Explain the concept of text mining and the impact of Internet availability
List the features of tokenization and mining natural language processing approach
Outline the features of text mining and sentiment analysis

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